About Sam

Samara-Faith Ewins is a self-taught cake creative and owner of ‘Sincerely, Sam Cakes,’ her quaint business based in Sydney, Australia.


Since she began baking from home at the age of 15, her talents have bloomed and instinctively carried her down the path of cake designing and to a place she can efficiently work full-time doing what she loves most.

Now, at 25, she has established her own unique image bringing her to the forefront of the cake industry with just a few years’ professional experience.

Avant-garde and untraditional designs are her forte, influenced by her passion towards environmentalism, mythology and all the ethereal wonders of this universe.


Such themes are what spark her intuitive concepts, and are highlighted in most of her best-selling original ‘cake’ works; The Wonder Wall, Apollo, Wings, Neverland, Chloris, and her Floral Twists.


With deep interests in health, herbalism and food art, alongside Sam’s feminine approach to on-trend aesthetic, she raises the prestige of nature’s wonders with fresh floral art and mouth-watering flavours.

Discovering how to best exercise this form of alchemy was detrimental as she believes the inside should reflect the outside and be just as beautiful. Every single cake is baked with the utmost amount of love and fresh, high quality ingredients. Each recipe, every pairing or combination, every design has been tweaked or touched up to suit Sam’s highest standards.


The impressive success Sam has experienced in such a short amount of time leaves plenty for her to dream about. Her aspirations run deep and as far as owning a boutique bakery and florist storefront, akin to a welcoming café either clients, or guests, can sit for a cake consultation or coffee & cupcake.


Sam wishes to gift something very special with every custom cake that leaves her careful hands; a temporary moment of bliss that will last forever in your memory. She would like to thank you for supporting and coaxing her on the path to her dream.

Delicious Testimonials


Sierra & Jason

"Sam, is my go to for every special event. She has such an eye for beautiful detail and her cakes taste better than they look if that's even possible!

The brief for this beautiful cake was a top tier GF & DF and it tasted delicious.

I love how creative Sam is, she's the type of person who can put all of your ideas into a work of art, without you having to even give too much guidance." 


Taleesha King

"I just wanted to send you an email to thank you once again for Mikayla's cake. It was everything and more than I imagined it would look like and im so glad I found you. Everyone was in owe of the cake and complimented not only on how gorgeous it looked but also how yummy it was. You truly have a gift.

I look forward to when I next need a cake. 🙂" 


Claudia Harris

"I froze some of the cake so I can keep eating it. It is so good! Seriously best cake ever. I was still marvelling at the details for weeks after (even though it had been cut up) because every piece of cake had signs of your beautiful decoration and creative flair on it! Looking forward to more cake in the future from you!"


Sylvia Baraya

"I just wanted to say a big THANK YOU for my daughter Penelope's gorgeous christening cake. It was perfection! I absolutely loved it and you met my vision entirely. Thank you again and look forward to working with you in future. 🙂"


Antonia Christou

“Omg omg omg sam!!! The cake. No words. It’s the most beautiful thing I have ever seen. Wow! Thank you so much. You are so talented. And the cookies & cupcakes – wow!! Amazing.. I love you!”


Mary-Lisa Kraiche 

"It’s the most perfect cake! Thank you!!!!"


Christina Maniatis

"Thank you SO much for the amazing cake you made for my son’s Christening today! All I can say is WOW! It was so stunning and everyone adored it. I honestly couldn’t believe how beautiful it was in person!  Thank you a million times. Tasted just as good as it looked!"



Hi Sam,

Where do I start on this amazing and gorgeous cake that you made for our son Matteo’s Christening yesterday. Not only was it super delicious! The way you executed the cake was just astounding. I was truly blown away. Thankyou so much for putting in so much effort into making this cake. Can’t wait for another one of your delicious cakes!! 


Claudia Chahade

"I would just like to say a big Thankyou for the amazingly beautiful cake you made for my daughters Holy Communion. It looked absolutely gorgeous - almost too good to eat!" 


Samantha D’Arro

"Sam is extremely attentive and willing to go above and beyond to ensure you have a magical cake for your special day. On the day, I was so shocked how beautiful the cake was - I still get compliments for it to this day. They all couldn't believe that the cake tasted as good as it looked. I would definitely recommend her to anyone - and I have!"


Jessica Qi

"Thanks for much for your hard work on the cake!! Everyone said it was delicious :)"


Sao Nath

"It was amazing! I even saved some for later. "


Jessica Pavlovic

"Thank you so much for doing such a wonderful job, as always!"


Diana Simic

"I was obsessed, and it tasted sooo good! One of my bridesmaids liked it so much you did her wedding as well – theirs was unreal too."


Taran mukkar

"Thank you so much for creating such a beautiful cake for my engagement party last weekend. The cake did not only lool visually appealing but was also really yummy! I’m so glad I found you – thank you for being so patient and beyond helpful with the whole process. Looking forward to ordering from you again soon."



"Thank you so, so much for such a beautiful looking cake, and better yet - such an amazing tasting


It honestly far exceeded my expectations and I had so many people comment on how fantastic it


Thank you so much and you’ll be hearing from me for my next event!"


Sabena Guzel

"Oh my god!!! The cake was amazing! Such a dream!!
I couldn’t thank you enough!!! 
Thanks for being amazing through the process." 


Isabella Ishac

"You’re honestly magic!! So glad I found you for my 21st. You’ve outdone yourself again with our theme.. The colours went so well with his outfit too. I can’t deal!"


Karin Paren

"LOVED IT!!! Thank you so much, Sam. You’re freakin amazing. "


Denise Khauv

"Unbelievably perfect! I didn’t get a good set-up of the cake because it was so sunny at the cake table they only brought it out at dessert time. But my sister’s asked how the cake matched so well. Honestly, the most stunning cake. Your work is amazing xx I need another occasion. "


Natalie Tate

"Omg! That cake. Thanks so much, beautiful. It was an absolute dream come true."


Selena Hu

"I just wanted to say thank you SOOOO  much for making the most gorgeous cake ever! It was the perfect centrepiece for our Engagement party. You knew exactly the look I was going for and honestly is the most beautiful cake I’ve ever seen! "




Oh my gosh! Your cake was INSANE! I absolutely loved it! I saw it before going down the aisle and all I can say was that I was beyond excited when I did. 

You are so incredibly talented and we genuinely can’t thank you enough for this masterpiece! 

Thank you! Thank you! Thank you!!!!!!"

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