About Sam

IMG_9703_edited.jpg
IMG_9688_edited_edited.jpg
IMG_9689.jpg

Samara-Faith Ewins is a self-taught cake creative and owner of ‘Sincerely, Sam Cakes,’ her quaint business based in Sydney, Australia.

 

Since she began baking from home at the age of 15, her talents have bloomed and instinctively carried her down the path of cake designing and to a place she can efficiently work full-time doing what she loves most.

Now, at 27, she has established her own unique image bringing her to the forefront of the cake industry with just a few years’ professional experience.

Avant-garde and untraditional designs are her forte, influenced by her passion towards environmentalism, mythology and all the ethereal wonders of this universe.

 

Such themes are what spark her intuitive concepts, and are highlighted in most of her best-selling original ‘cake’ works; the Wonder Wall, (rectangle cake,) Infinity (cone cake,) Apollo or the Swan & Flamingo cakes.

Always pushing her creative boundaries & limits, she has even found herself beginning numerous trends such as adding gold paint to  decorative flowers, delicate wafer butterflies, golden candles or even  (real) cotton clouds!

With deep interests in health, herbalism and food art, alongside Sam’s feminine approach to on-trend aesthetic, she raises the prestige of nature’s wonders with fresh floral art and mouth-watering flavours.

 

Discovering how to best exercise this form of alchemy was detrimental as she believes the inside should reflect the outside and be just as heart & mouth watering! Every single cake is baked with the utmost amount of love, care and fresh, high quality ingredients. Each recipe, every pairing or combination has been tweaked or touched up to suit Sam’s highest standards.

 

The impressive success Sam has experienced in such a short amount of time leaves plenty for her to dream about. Her aspirations run deep and as far as owning a boutique bakery and florist storefront, akin to a welcoming café either clients, or guests, can sit for a cake consultation or coffee & cupcake.

 

Sam wishes to gift something very special with every custom cake that leaves her careful hands; a temporary moment of bliss that will last forever in your memory.

She would like to thank you for supporting and coaxing her on this path to her dreams.

Testimonials

IMG_8523_edited.jpg

EVENT | CHRISTENING

VICTORIA PIRELLO

"I still can't believe how delicious your cake was! I type as I sit here with a tea and another piece.

I sent some home with everyone and have been recovering so many requests for your details.

It was loved by everyone!"

IMG_9552_edited_edited_edited.jpg

EVENT | WEDDING

SARAH EL-SAYED

"Thank you so much for the beautiful cake. It was a delicious way to end the perfect evening. The bride and groom absolutely loved it.

It's safe to say you have converted the bride into someone who enjoys eating cake."

IMG_8213_edited.jpg

EVENT | WEDDING

BIANCA & ADRIAN

"Thank you so much for our beautiful wedding cake yesterday.
I can’t believe how stunning it looked.

It was everything I had hoped for and more!

So many guests kept coming to tell me how delicious the cake was.

I’ll be reaching out to you soon to satisfy my cake cravings.

Thank you for making yesterday so special."

IMG_7112_edited_edited.jpg

EVENT | BIRTHDAY

Taleesha King

"Thank you, once again, for Mikayla's cake/s.

It was everything and more than I imagined it would look like and I'm so glad I found you.
Everyone was in awe of the cake and complimented not only how gorgeous it looked but also how yummy it was! 

You truly have a gift. I look forward to when I next need a cake from you." 

IMG_9628.jpg

EVENT | WEDDING

EMILY & LAURENCE

"Sam created an amazing (and delicious,) cake for our wedding! She was very accommodating with the particulars and fine details, and delivered & set-up the cake at our venue with so much care!

Not only was the cake aesthetically pleasing, but we received so many comments on how delicious it tasted! Many noted that it was rare for wedding cakes to look good and taste great, but this time most were pleasantly surprised and even asked us if we had any leftovers for them to take home!

Our cake was Salted Caramel and Rose-Berry flavoured. Both absolute stunners!

Thank you, Sam, for your patience and for creating such an equally beautiful and tasty cake!"

IMG_3321_edited_edited.jpg

EVENT | BIRTHDAY

Sierra & Jason

"Sam, is my go to for every special event. She has such an eye for beautiful detail and her cakes taste better than they look (if that's even possible!)

This beautiful cake tasted delicious.

I love how creative Sam is. 

She's the type of person who can put all of your ideas into a work of art, without you having to even give  much guidance." 

2.jpg

EVENT | WEDDING

MEL & JONO

"Thank you for creating magic & making this day come to life.

We could not have wanted anything more."

IMG_7051.jpg

EVENT | CHRISTENING

JACINTA PAPALIA

"Thank you so much for making the most beautiful cake for Eliana’s christening. It looked like a piece of artwork and I didn’t want to cut into it because of how pretty it was!

Hands down, it was the best tasting cake I’ve ever had. I got so many compliments telling me how amazing it looked and tasted.

 I will definitely be wanting to use you again for future events!"

IMG_9649_edited.jpg

EVENT | CHRISTENING

DIANE MICHAEL

"Thank you so much for my daughter's Christening cake.

The Cookies & Cream flavour was absolutely delicious! Everyone couldn't stop talking about how yum it was!

Definitely the best cake I've eaten.

I look forward to ordering again soon.

Many thanks."

IMG_1417_edited_edited.jpg

EVENT | WEDDING

JANELLE & PETE

"We loved our cake.

Pete, my husband, was fixated on the idea of having a square cake and, in the end, the look, styling and flavour was all perfect.
Thank you!"

IMG_7455.jpg

EVENT | BIRTHDAY

DANIELLE PEKAR

"Thank you for the beautiful cake! Your execution was amazing and the detailing, stunning.

It tasted sensational!

My family spent a good 10 minutes trying to figure out what you put in the cake because it was so delicious.

Thank you again!"

IMG_3201_edited_edited.jpg

EVENT | ENGAGEMENT

JESSICA & BENJAMIN

"Oh my goodness, I have no idea where to start!

We were absolutely blown away by the cake. I couldn’t believe it when I saw it. It was more incredible than I could have imagined... and the taste! Everyone was raving on about it. I had my first slice last night and it was delicious!

I’m so excited we have you booked for our wedding!